When you are looking for a merchant services provider, the best thing you can do for your business is find one that meets your needs. Which also means sidelining the ones who don’t.
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Why Choosing the Right Merchant Services Provider Matters
Let’s start with understanding your customer. What matters most to them? Being able to pay with a wallet? Setting up their payment method one time and not having to worry about it again? Not meeting a customer where they are means losing sales. You should be enabling customers, not turning them away.
Now you have to understand the buyer’s journey. Are you making your process as frictionless as possible? Does your payments provider partner with your POS, shopping cart and/or CRM? You want to be able to handle all customer interactions easily and for their experiences with you to be fluid. How many steps does it take for a customer to buy your products? How do you increase cross and up-sells? Is a return easy for them and you?
Flexibility and Growth Depend on Smarter Merchant Services
Do you have the flexibility you need? Can your payments provider help you scale? Do they offer the products you’ll need as your growth takes shape? Can they help you recover payments that failed before the transaction? What tools do they offer to help you manage alerts and chargebacks? If there is an issue with one merchant account, can they re-route your transactions to another account? Redundancy is smart–a failure could happen at any point and you want to make sure you’ve put every possible tool in place to always be able to accept payments other than cash.
Information is power and data is king. Does your provider enable you to see granular views of your transactions? You can’t make decisions in the dark. Being able to see what payments failed, which card types you take most often, what your rates and fees are in detail, and which transactions turned into alerts are all key points of data.
Your payments should be helping you make money, not be an expense in your general ledger. If you aren’t treating your payments strategically and as a differentiator, then you are likely limiting your growth, increasing your risk, and costing yourself money unnecessarily. It’s well worth the time you’ll spend to not accept a one-size-fits-all approach.
Ready to discover a payment solution built for your business, not everyone else’s?
👉 Talk to an Easy Pay Direct specialist today and see how a custom strategy can drive your growth.
