You’ve got a great product, a proven offer, and an interested customer. But right before checkout, hesitation creeps in. Not because they don’t want what you’re selling, but because paying upfront feels like too much.

That moment of pause is exactly where businesses lose revenue. And it’s also where Buy Now Pay Later (BNPL) flips the script. With flexible payment options, customers move forward with confidence, and you close more sales.

Now, thanks to Easy Pay Direct’s partnership with Flexxbuy, you can give your customers those options while still getting paid quickly, securely, and without risk.

Why Buy Now Pay Later Works

What if the secret to closing more sales wasn’t lowering your price, but simply changing how customers pay? Research shows that when businesses offer Buy Now Pay Later (BNPL), customers are not only 10% more likely to complete the purchase, they also walk away with more in their shopping cart. During the 2024 holiday season, BNPL powered $18.2 billion in spending, including nearly $1 billion on Cyber Monday alone. 

When customers can spread payments out, they say “yes” more often and spend more while they’re at it.

What Makes Flexxbuy Different

Most BNPL providers are built for one slice of the market: low-ticket eCommerce. If you run a coaching business, an agency, a medical practice, or a brick-and-mortar shop, traditional BNPL options don’t work for you.

That’s where Flexxbuy stands apart. It’s designed for nearly any business model, and when paired with Easy Pay Direct’s secure gateway and stable merchant accounts, it gives you a BNPL solution that’s both flexible and reliable.

Flexxbuy is different:

  • Nearly Any Vertical — Whether you run an eCommerce brand, a coaching business, a marketing agency, a brick-and-mortar shop, or even medical/home services, Flexxbuy works.

  • Multi-Lender Platform — Customers get instant access to multiple lenders, boosting approvals and offering more choice.

  • Everyone Is Approved Options — Unique programs like EZPay Plan Plus guarantee funding for businesses—even if the customer defaults.

  • Fast Funding — Merchants get paid in as little as 24 hours, removing cash flow worries.

With this kind of flexibility, you’re not just offering customers another way to pay. You’re unlocking a system built to help you close more sales in any industry.

Case Study: Turning “No” Into $141K in Sales

One coaching business was struggling to close deals because too many leads were being declined by traditional lenders. These were motivated buyers, but without a financing path, the business kept losing out.

After adding Flexxbuy’s EZPay Plan Plus, everything changed. Customers who had been told “no” were suddenly able to spread out payments, while the business still got paid upfront. In just 30 days, the company financed $141,200 in new sales, revenue that would have otherwise slipped away.

Closing the Gap Between “Maybe” and “Yes”

Your customers want what you’re selling. The only thing holding them back is how they’ll pay. Buy Now Pay Later removes that barrier. And with Easy Pay Direct and Flexxbuy, you don’t just offer flexibility, you guarantee your cash flow.

You focus on closing the sale. We make sure you get paid, quickly, securely, and without risk.

👉 Ready to capture more sales with Buy Now Pay Later? Learn more about Easy Pay Direct x Flexxbuy here.