Both can be incredibly rewarding, but they serve very different types of partners. One is built for people who want to create steady, passive revenue by simply making introductions. The other is designed for those who want to integrate payments into their ecosystem and create a deeper value-add for their clients.
The question is…which path is right for you?
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Affiliate Partnerships: A Simple Path to Residual Revenue
Affiliate Partnerships are designed for entrepreneurs, marketers, consultants, and agencies who already have relationships with business owners and want to monetize those connections. It’s straightforward: when you refer a business to Easy Pay Direct, we take it from there. From approvals to onboarding to ongoing support, we handle the heavy lifting while you collect a share of the revenue for as long as that business continues to process with us.
The beauty of this model is how predictable and consistent it can be. Businesses don’t stop accepting payments, which means the referrals you make today can keep generating revenue for years.
Here’s what you get as an affiliate partner:
- 20% lifetime revenue share on every referral.
- Landing pages and promotional content.
- Tracking dashboard so you can see your earnings in real time.
- Training and strategies to help you maximize results.
- A 99% approval rate for your referrals thanks to our banking relationships.
Your investment here is simple: leverage your network and make introductions. Our team takes care of the rest. The return can be surprisingly significant, especially if you consistently send qualified businesses our way.
Strategic Partnerships: Building Long-Term Value
Strategic Partnerships go deeper. This partnership is built for companies like SaaS platforms, marketing agencies, or service providers that want to embed payment processing into their business model. Instead of simply handing off referrals, you collaborate with EPD to create a seamless, integrated solution that serves your clients better and generates new revenue for you.
What makes Strategic Partnerships so powerful is the value they unlock beyond the revenue share. By integrating payments directly into your platform or service, you’re solving one of the most critical challenges your clients face: getting paid reliably and efficiently. That builds trust, strengthens loyalty, and makes your offering far more “sticky” in a competitive market.
Here’s what you get as a strategic partner:
- Residual income tied to your client portfolio.
- Full integration support from EPD’s team.
- Partner portal with marketing templates, sales guides, and educational content.
- Discounted processing rates for qualified clients ($100k+/month).
- Dedicated account reps for every client you bring on board.
- A dedicated Partnership Manager who guides you every step of the way, ensuring your partnership is set up for long-term success.
- Access to EPD’s network of 50,000+ business owners.
The Strategic Partnership track is more collaborative, but the payoff is massive, your business becomes stronger, your clients get better results, and you unlock a new long-term revenue engine.
How EPD Invests in Your Success
No matter which track you choose, EPD invests heavily in making sure you succeed. Affiliates get the marketing tools and ongoing support to make referrals seamless. Strategic Partners get deep technical resources and educational content that empowers their teams to speak confidently about payments.
Most importantly, every business you connect with EPD gets white-glove service: a dedicated account rep, optimized payment solutions, and support that ensures their payments remain stable, secure, and scalable for years to come. That means more satisfied clients for you, and more consistent revenue over time.
Which Track Fits You Best?
At the end of the day, both Affiliate and Strategic Partnerships inside the EPD Partner Program are rewarding, it just depends on your goals. If you want a straightforward way to add recurring income with minimal effort, an Affiliate Partnership is the perfect fit. If you’re looking to integrate payments into your service, and build long-term value, a Strategic Partnership is the way to go.
Either way, EPD is here to back you with resources, expertise, and a proven track record of helping partners succeed. The only question left is…where do you want to take your business?
